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Care Guide

How you treat it defines how long it lasts

The clothes worth buying are the ones worth keeping. How long they last has less to do with the fabric and more to do with what happens after you take them off. With the right habits, you extend the life of your garment and reduce the impact of what you consume. Caring for what you have will always cost less than replacing it. To make that easy for you, here is what we recommend.





The Code

Six rules. That's all it takes to make your clothes last years longer. Most people skip them. Once you follow, you never have to replace a favorite piece too soon.

Wash Less

Not every wear = a wash. Air out your garment between uses. Spot clean when you can. The less you wash, the longer it lives. The exception? Socks, underwear, and anything that worked as hard as you did.

Don't mix

Rough fabrics and soft ones don't belong in the same drum. The friction between them breaks down fibers quietly, wash after wash. Use a laundry bag for delicates.



30° is the rule

30°C maximum. Cold water protects color, prevents shrinkage, and uses significantly less energy. One small habit, real difference over time.

Skip the dryer

Lay flat or hang in a well-ventilated room. No tumble dryer. Heat is the number one reason garments lose shape and die early, and poor airflow is the reason they start to smell.

Heat gentle, not hard

Steam is always the better choice. It relaxes the fabric without forcing it. A hot iron pressed hard distorts fibers, flattens texture, and over time changes how the garment sits on you. Hold the steamer close, let the heat do the work. No pressure needed.

Softener damages softness

Fabric softeners coat the fibers with a synthetic layer. Over time, that coating limits the fabric's natural breathability and texture. We advise against using them, along with plasticizers or similar treatments. The fabric performs better without them.

Organic Cotton

Grown without synthetic pesticides or fertilizers. Softer on skin, better for soil. Its breathability and moisture-absorbing properties make it one of the most widely used fibers in the world, and for good reason. It is a material that rewards care. Wash it right, and it lasts. Neglect it, and it won't.

Wash
  • Cold water, 30°C maximum.
  • Turn inside out before washing.
  • Gentle cycle only.
  • Keep away from rough fabrics.
  • Use soft soap. Not the strong stuff.
  • Don’t use bleach.
  • Always read care label.

Dry
  • Lay flat or hang to dry
  • Well-ventilated warm room only
  • No tumble dryer
Steaming & Ironing
  • Low to medium heat only
  • Iron inside out to protect the surface
  • Steam is always the better option